Gamification in the US Army

Gamification is a tactic used by companies, agencies, or even Armies to help recruit, or gain interest in a product. one of the most successful attempts at gamification was done by the United States army. Over the last two decades, the united states army has implemented a series of "games" to help to recruit efforts to be more successful. this began in 1999 when the army created there "virtual army experience" making the army look more like a video game than an actual career path. In 2008, the army expanded their efforts creating for transportable virtual reality chambers that they effectively used at recruiting events to gain an edge in recruitment efforts. This is widely regarded as one of the most effective gamification efforts of all time, and to this day the army uses this not only as a tactic of recruiting but as a training method as well. Just recently the Army created a program called the Games For Training program or the GTP. This program uses the same type of virtual reality technology to train and equip soldiers with knowledge that they could not get otherwise. In conclusion, the Army's use of gamification has helped them to grow, and train more effectively, and efficiently.